by Spencer CombsA few weeks ago in Charlotte, NC I had the opportunity to conduct a workshop in a large Real Estate office in the University area there. After the 1 hour event was over I offered to give free 30 minute evaluations immediately after which did turn out to be fruitful for about 9 people. Out of the nine, there was one in particular that I would like to share with you because every time I approach potential clients for our services, I know they have similar questions. Few people however have the audacity to actually ask me. I welcome them.
So here I was calmly welcoming each agent one by one into a very nice conference room. I felt like I was on a roll. One after the other, we addressed their situations, identified obstacles and created "mini-strategies". All in 30 minutes each. That roll eventually caught up with "agent x".
This agent walked into the conference room with a high level of dignity about her and cordially sat in the seat at the head of the table where I had motioned. I briefly welcomed her too into this session when she very succinctly cut the chase and said "Tell me something I don't already know". Well to say the least she threw me off at first, and that is not easy to do usually. Let me share the start of the conversation here:
Agent: Tell me something I don't already know
Spencer: OK, well... tell me what you do know first and we'll see
Agent: Well, I've read all these books, I've been to plenty of classes and training, I've heard audios, basically I've heard it all.
Spencer: Sounds like you have alot of knowledge about what it takes to be successful in this business, yes?
Agent: I would like to think so
Spencer: So how's business for you?
Agent: oh, two listings last year, a sale, and one referral
Spencer: How about this year?
Agent: Nothing yet
Spencer: When did you get into the business?
Agent: About a year and half ago
Spencer: So, what do you think has kept you from doing what you already know?
Agent: I,m not really sure. I just kinda stay in a shell and want everything perfect before I do it
Spencer: So you're not playing full out?
Agent: Kind of. I know what to do, I'm just not doing it.
Spencer: That's actually how I got into the coaching business. I saw plenty of stuff out there with content. You know the programs available... One after the other claiming to have the silver bullet to double your business. The phenomenon that I witnessed was the amount of people that produced results and the multitudes that did not. I eventually starting asking what was difference between these two groups of people. It boiled down to mindset and action.
I went on at that point to explain that to create any change or growth at a rapid pace, you need 3 components.
1. Immersion 2. Repetition 3. Accountability
This agent had the first two. She had gotten all of the long and neccessary classes and seminars. She was consistent with her reading and audio. What she was missing was accountability. Until you have the appropriate accountability to inspire you, you will continue to have a head knowledge - not experiential knowledge. I will post another article about accountability at a later date. Until then, think about where you have accountability or where you should get some.
With that said, "it is not what you don't know that stops you, its what you do know that you don't do that stops you" --Spencer Combs
Until next time,
Your Coach - Spencer